All with the goal of building a smarter, more useful map. It will absorb more data, from more sources, at a greater rate and with greater accuracy than what’s currently available on the market. TomTom’s new platform is designed to do just that. As Tara Goddard, Assistant Professor at Texas A&M University, puts it, “How do you find the signal in the noise?” TomTom's new mapping platform and ecosystem This is the fundamental challenge TomTom faces every day. The difficult part is bringing it all together and making sense of it. Harrell is much more direct, “It’s a tsunami of data,” he says. “Location data is everywhere, and it can never be decoupled from our lives,” says Gaby Grillo, Product Marketing Manager, TomTom Digital Cockpit. The good part is that there is no shortage of data out in the world. The “smartest map on the planet,” as TomTom puts it.īut to begin building that, the company requires data, lots of data. This vast variety of use cases is placing “insatiable demand” on the kind of technology TomTom develops, Harold Goddijn, TomTom CEO, said at the company’s recent investor event.įor a world reliant on location data, developers and engineers need the best, most detailed map possible. Today, location data is used in more business models, applications and in more innovative ways than ever: from geotagging social media posts, to routing food delivery drivers, to informing insurance calculations, to ensuring your bank cards aren’t being misused, to suggesting what the default language on your devices should be. Jonathan Houston, General Manager Commercial, MapIT But I think the more we are adding to it and the more alive we’re making it, the better the end results. The construct of what we have now is sound. I think it is anything we want to let it be. The future of mapmaking is a wide-open field. Equally, the more data you have access to, the more opportunity you have to innovate. Naturally, the more complex the use case, the more detail and accuracy you’ll need. Whether you’re making a simple map to show where your restaurant is or a high-definition map for an automated vehicle, you need data.
#Open map source software#
“Data,” Mike Harrell, VP of Software Engineering TomTom Maps, says. The Dutch mapmaker is instead taking data sourcing to new heights with what it calls “super sources.” But what are they? Data will be key to its success, and while the company already has more than 30 years’ worth of global location data, it’s not resting on its laurels. Earlier this month, TomTom lifted the lid on its game-changing approach to build a new mapping and geolocation data ecosystem, the TomTom Maps Platform.
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